Encontro Caixa Alumni 2025

This was the third edition in which I participated of the Encontro Caixa Alumni meeting an annual reunion event for former students of the University of Minho. The project was carried out at LKCOM Marketing of Tomorrow, where I was responsible for creating the complete visual identity and all event materials for the event.

The theme of this edition, “Ficamos por onde passamos” / “We Stay Where We Pass”, guided the visual language, while a warm earth-tone gradient palette, chosen by the client, created a cohesive and inviting identity. The design concept uses dynamic lines to represent the paths of students throughout their journey.

Deliverables included social media visuals, badges, scratch cards, invitations, signage, wristbands, and event space decoration. The final outcome is a consistent, engaging identity that unifies all event touchpoints and enhances the participant experience.