Encontro Caixa Alumni 2024
Client
Services
Graphic Design
Credits
Event images credits to alumni.uminho.pt
Project developed at LKCOM - Marketing of Tomorrow
Details
This was the second edition in which I participated of the Encontro Caixa Alumni meeting, an annual reunion event for former students of the University of Minho. The visual identity for the 2024 edition was created by the LKCOM Marketing of Tomorrow team, of which I am a part. I contributed to developing the complete visual identity and all event materials.
The design concept features lines in the logo going in the same direction, representing the students meeting at the University of Minho. The lines are colored according to the colors of the University of Minho’s 50th anniversary logo, as requested by the client, creating a vibrant and meaningful visual identity. The theme of this edition, “Chão aberto a quem chegar” / “Open Ground for Those Who Arrive”, guided the overall visual language.
Deliverables included social media visuals, badges, scratch cards, invitations, signage, wristbands, and event space decoration. The final result is a cohesive, engaging identity that visually connects all event touchpoints and celebrates the alumni community.
